One of the reasons that I believe in getting support myself and why I invest heavily in coaching is because of what I'm talking about today. Being a CEO doesn't always feel great. It's fiftyfifty, Just like life, sometimes you feel confident, sometimes you feel doubt, sometimes you feel excited, and sometimes you feel stressed. As a business owner, as a CEO, sometimes you're gonna feel curious, proud, powerful, courageous, inspired, optimistic, respected, valued, successful, creative, grateful, determined, and calm. But you're also going to feel disappointed, frustrated, lonely, embarrassed, annoyed, bored, Guilty, ashamed, afraid, rejected, worried, overwhelmed, vulnerable, pressured, inadequate, disrespected, and unfocused. And I'm sure I could go on and on. But the question isn't whether you'll feel all of these feelings, It's whether you're willing to keep going when you do. Some entrepreneurs hire coaches or join programs expecting everything to feel better afterwards.

But I'm not going to promise you that building a business will always feel good. In fact, I'm a coach because it doesn't always feel good and I'm here to support you when it doesn't. And that's why I want you to learn about and understand feelings. A lot of people really try to avoid even talking about feelings. There are some things that you need to know about feelings if you want to grow your business. First, going all in on your business requires a willingness to feel all the feels, not just the good ones. Feelings are a part of the human experience, both the positive and the negative. In fact, what we label as positive or negative is in relation to the other.

If we never felt negative emotions, then would the positive feelings actually feel so great? No, of course not. But we often try to avoid those negative feelings. In our attempt to avoid the negative feelings now, What happens is we actually create negative feelings in the future. Let's look at some examples. Here's 1. In order to avoid the feelings of disappointment, embarrassment, or inadequacy. Maybe you avoid selling altogether, but not selling now can lead to feeling appointment, embarrassment, or inadequacy in the future when your business hasn't grown, or maybe you try to avoid the discomfort of giving feedback to a team member now, but you create even more discomfort in the future when they keep doing things incorrectly. Trying to avoid a feeling prolongs it.

I want you to imagine for just a moment that there was a snake in your kitchen, and you try to ignore it by just going to your bedroom, and closing the door. Now, that's not at all what I would do if there were a snake in the house. I would just probably go outside, light a match, and walk away. Okay. Maybe not, just kidding. Probably scream and call my husband to come help. But let's just pretend that I saw the snake in the kitchen, and I went to the room and closed the door. No matter how hard I try to ignore the fact that there's a snake, there's still a snake in the kitchen.

Feelings can't just be ignored, instead, you must learn to allow the feelings on your journey to grow your business. You have to address the feelings. You have to allow them and process them. And so then the question really becomes, What feelings are you willing to feel in order to create the results that you want? The next thing that I want you to understand about feelings is that the best and the worst that can happen are feelings. Think about what you want, ask yourself why, and dig deeper. Once you go several layers deep, If you reflect on how you'll feel once you have what you want, you'll see that the feeling is what you really want. For example, let's say you wanna sell out a group program. If you dig in and ask why, You'll uncover more.

This answer is gonna be different from person to person, by the way. So I'll give a few Examples here within this example. Maybe you wanna sell out a group program because you want to let go of 1 to 1 clients. Why? So you have more time, why? So that you feel free, right? You keep asking why, and eventually, you ask yourself, what's that feeling that you want to feel. Or maybe you want to sell out that group program because you want to increase the number of people that you work with. Why? So that you can make a bigger impact. Why? So that you feel aligned with your purpose. You want to feel more aligned and on purpose, or maybe you wanna sell that group program because you want to make more money.

Why? So that you can save more money. Why? So that you feel secure. Or maybe you wanna make more money so that you can have more money and go on more adventures, so that you get to feel that sense of adventure. Whatever it is for you, I want you to dig deep. I really want you to figure out what you want and then understand the feeling underneath it. Quick note here, but we think that changing the circumstance, the sold out group program will create the feeling that you want. But instead, you really need to tap into the feeling that you want in order to create the result that you want. In this case, a slowed out group program.

I'll talk more about how to create feelings in just a minute. Now, think about one of the most painful experiences that you've had in business and ask yourself why and go deeper. Just like before, once you go several layers deep, reflect on the feeling. That feeling is the worst part. For example, let's say a team member leaves to start her own business. Why is this so painful for some, and maybe not at all for others? Maybe it's because you think that Clients might leave to work with her and you feel angry or afraid. Maybe it's because you focus on all the work that's falling back to you and you're feeling overwhelmed or worried, or maybe it's because you had such a big vision for her and your company, and you loved working with her so much that now you feel disappointment and grief. The best part and the worst part of anything that happens always comes down to a feeling.

Once you realize that, once you realize that the worst Thing that can never happen is a feeling, then you no longer have to try to Avoid things at that same level, right? You can embrace it. You can decide ahead of time that you're willing to feel those feelings and know that that's really the worst thing that can happen. Okay. 3rd, all of your feelings are caused by your thoughts. Now, that doesn't mean you should rush to change your thinking immediately. Remember, all feelings are part of the human experience, But what that does mean is that you can figure out why you feel the way that you do by figuring out the thought that created your feeling. And you can also decide how you want to feel and then intentionally create thoughts that lead to that feeling. And here's the key, without changing your circumstances.

No matter what happens, you have the ability to either create awareness of why you feel the way you do, or intentionally create the feelings that you want. Now, let's go back to the previous example of a team member leaving. Maybe your initial thought was that clients may leave to work with her, and you feel angry or afraid. When you feel the anger and fear, you can first trace back what you're thinking that caused a feeling. Then you can imagine if some clients do leave to work with her, Since that's what you're most afraid of, since that's the worst case that your brain presented, go ahead and imagine it and really feel the feeling and process that feeling all the way through. And what I mean by that is to really sit with the feeling, allow the feeling, and eventually, Typically faster than you think, it will begin to dissipate. And then once you've processed the feeling, you can decide what you want to think and feel. And maybe, instead, you wanna think there are more than enough clients for both of us, and then you go from angry and afraid to feeling calm and abundant.

Alright. Like I said, feelings are a big part of business because feelings are a part of being a human. And going all in on your business means going all in on feeling all the feels, realizing that the best and worst things that can happen are actually just feelings and understanding that your feelings are created by your thoughts. All this feeling stuff is so important, and you might be asking why you really need to pay attention to your feelings. And again, it's because your thoughts cause your feelings, but then your feelings drive your actions, your actions lead to your results. And this my friend, gives you all of your power back. It gives you the power to create any result you want.