If you watch The Bachelor or The Bachelorette, then you've probably already been familiar with the episode that airs after the lead reveals which contestant they are in love with after they've gotten engaged, at least most of the time. The episode is called after the Final Rose. And even though the show is quote unquote over, there's always a lot left to cover because the end of the show was also the beginning of their journey together as a couple. I'm sure some skip this episode, and I actually have before, having already found out the quote unquote winner, but a lot happened after the final rose, and I feel the same way about launches. Entrepreneurs focus so much on the launch itself and then skip out on some of the important steps after. I know you may be experiencing Launch Hangover. And if so, then tune in to the last episode for more on that. We talked about that in that episode, but the end of the launch is actually just the beginning of your relationship with your new customers, and now is not the time to check out.

As I mentioned in the last episode, I recently wrapped up a client launch, where we welcomed a lot of new customers, over 600. And, today, I'm gonna share some tips for after the launch. One, pass the baton. The growth team took care of the launch, but well before the launch even started, we were already communicating with our fulfillment team, with the client success team. We were planning and we were assigning tasks for what was gonna happen after the launch ended so we could seamlessly pass the baton. When growth was done with their part, client success was just getting started, and we needed a very smooth transition. To map out the customer experience, you need to map out every touchpoint from the point that they sign up and what the timeline looks like for that journey.

Three, set clear expectations from the beginning and overcommunicate. Your new customers are not going to read everything that you provide to them, so put the important things in all the places. This starts right from the thank you page where they've already purchased. They hit the final page, the thank you page after the purchase, the success page, if you will, and you can start the communication right there. Continue that into the onboarding email sequence, include a getting started guide in the member area, and drop post in the community if there is one. Four, surprise and delight. Throw in some added bonuses or do something special. One of the things that we did for this last launch was actually throw a welcome party.

And in the welcome party, the coaches shared success tips that would help the customers get the most out of the program that they just purchased. Another thing that we did to surprise them was create some digital swag, just some downloadable sayings or mantras that would align well with what they were learning. And inside of the community, we asked for advice from the past students. Those who'd been around for a while could share their best tips as well. Five, prep for customer service. Now I mentioned customer success, and that's the fulfillment side, but customer service is where the issues are, and you need to prep in advance before the launch even starts. You need to have clear terms and conditions. You need to anticipate a higher volume, and you also want to make sure the team, The customer service team is all on the same page, that they know well in advance all the details of the offer and what it includes and what those terms and conditions were.

You wanna make sure that they have access to all of the important links on any of the frequently asked questions. Six, hold a formal launch debrief. This means that you're gonna be reviewing all of the launch statistics, all the performance. You're going to debrief with the team and talk about what worked well, what didn't work well, and what we will do different next time, and you'll go through that with each department. So you can talk about the launch from a growth standpoint to the customer success side to an ops side. You wanna have a very well rounded debrief. Seven, archive all launch assets for future reference. I'll copy images, photos, project plans, metrics.

Anything that you had that led to a successful launch you want to have on file for next time. And number 8, rest. Plan some self-care to recharge. After the launch is just as, if not actually, more important than the launch itself. So don't skip these important steps after your next launch.