Welcome back. I'm so excited that you're listening to this episode. If there's ever been any part of you that has been wishing, waiting, or hoping for success, then tune in. There are a lot of people that I've come in contact with. And, in particular, I have an example - I'll share of a friend of mine, a past colleague. And like many others, he has some big dreams in mind, and he's holding space for those dreams to happen. And when I run into him, when our paths cross and I check-in, how are things going? Where are you in the process? It's always the same story. He's waiting for the right opportunity; it's going to happen.

He's adamant that it's going to happen, but he doesn't want to force anything. And we'll chat a little bit and he'll get motivated and take some action, he'll commit to taking some action, but then it must fade because by the time we check-in again, nothing has changed, and you might be there too. You might be in a similar place where you're waiting for the right time or you're waiting for the right door to open, maybe you have this big dream and you know that one day it's gonna happen. But my question to you is what are you doing every single day to make it happen? Because success is no accident. It's not something that's just gonna happen. You're not gonna wake up one day and all of a sudden everything starts moving, everything happens, you're not going to wake up one day and because of pure luck, all of your dreams come true. Sure. We've heard of stories of quote unquote accidental success.

And if that does happen, it's so very rare, it is highly unlikely that you're just going to wake up and be successful one day. Success is intentional, and it's intentional in several different ways. There are different elements of intentionality that you need in order to create success. The first one is that you need to be intentional about your purpose. Now that's almost redundant because intentional means on purpose. But it's worth putting here because if you skip the step of being really intentional about figuring out what your purpose is, and there are a few components we'll talk about of that, then you're gonna miss the mark with the rest of these elements. So when I talk about intentional purpose, that means you need to know why you want what you want. You need to know what you want.

You need to have a mission and a vision so that you know the impact that you want to make, and you know where you're headed. And you've heard me say that before if you've listened to other episodes, but I can't skip it. It's too important. So, you have to know what you're doing, why you're doing it, what it's going to look like when you get there, you need to know your goals. You have to be intentional about your purpose for doing all of this, the goal itself can't simply be to be successful. You have to know what that means. You have to know what that looks like. And you have to know why you want it for you and for others.

Once you're clear on that, then you can move on to the other elements. So in order to be successful, you have to have an intentional purpose. You also need to have an intentional mindset. Your brain may not be wired to view things positively. It may not be wired to respond in an optimistic manner. It may not be wired to focus on the future. It may not be wired to focus on what's possible, you might wake up thinking about what could go wrong or what happened in the past. You have to be intentional.

Success is a choice, and that boils down to waking up every day and doing the mindset work that's required to be successful, then you need intentional marketing. Or talking about building a business here, and that's gonna require some marketing and not just haphazardly doing what you feel like you need to do that day, not just randomly choosing what to work on, but knowing what to focus on, having a very intentional and strategic marketing plan in place so that you can focus on the revenue generating activities and you know exactly what you need to do every single day in your business in order to implement. Otherwise, you might wake up and randomly decide what to do and how to market your business. Are you gonna move forward? Maybe. It's possible. But imagine if you had a very clear process for exactly what to do to grow your business. Next, you have to take intentional action. This is all about consistent action every single day moving forward, not just knowing what to do in your marketing or what to do from a mindset standpoint or what you want to do in general with your purpose, but actually acting on it, taking that strategic, intentional, inspired action every single business day, success isn't going to happen if you're wishing and waiting and hoping.

As much as I love planning, it's not going to happen just from planning what you're going to do. You've gotta do it. So you have to take intentional action. And then the 5th element is intentional growth. It's one thing to create short term success. It's another to create sustainable, long term success. And we touched on this a couple of episodes ago when I talked about building a business to last. Success means intentional growth, not just growing for the sake of growing, but growing in the right way.

I'm going to talk some more about this soon, but too many business owners are creating businesses and they're growing these businesses in a way that is trapping them. They're building a business that's burning them out because it wasn't intentional. It wasn't growing the business with the end in mind for the life that you want to live. And so, sure, they found a way to make it work, but it's sacrificing time. That's why you hear so much about people who hustle 247, and maybe that's you right now. But with intentional growth, you can grow your business in a way that allows you to live the life that you want. So again, success is no accident. You need to be intentional, and you need to be intentional in 5 different ways, there are 5 elements of intentionality, intentional purpose, intentional mindset, intentional marketing, intentional action, intentional growth, my challenge to you right now, if you're listening to this, is to rate each of those categories, each of those elements, I want you to rate them on a scale of 1 to 10.

How intentional are you right now with each of them? And what do you need to do to improve that rating? And then start at the beginning. And if you're not 100% clear on your purpose, then do what you need to do. Take some action today to move that up to a 10, then move on to your mindset, then your marketing, then the daily consistent actions that you need to take, and finally, the long term growth. Success isn't an accident. It's a choice. It's up to you. Every day, you get to decide if you're going to make success happen, if you're going to create that success. If you heard this today, you have no excuse.

If and when we meet and we talk, I hope that it's not the same result that I hear from my friend, I hope that you've made progress, that you've moved forward, that you're not waiting for an opportunity or the right time, you're not waiting for that clarity, but you're creating it. You're going after it.