Kathryn Binkley:

Welcome back to the podcast. Everyone, I'm so excited today to have with me Rachel Freemon Sowers. She's a psychotherapist turned business strategist, and I can't wait talk all about emotions today and really dive deep into that. Welcome, Rachel!

Rachel Freemon Sowers:

Thank you so much for having me. I can't wait to talk about emotions. No one gets scared. Stay on the podcast. You're gonna love it!

Kathryn Binkley:

We all tend to wanna I say we all. I'm totally generalizing, but many of us run-in ahead from emotions or try to avoid feeling them. I think there's something wrong with that. But we'll get into some of that because there's nothing wrong with it. In fact, it's actually really helpful.

Kathryn Binkley:

Talk. We'll get into that. But first, why don't you tell everybody a little bit more about what it is that you do and how you got into what you do?

Rachel Freemon Sowers:

It's been a long and fulfilling journey for me. Stepping into my zone of genius has made all the difference. For the past 18 years, I've been a licensed Marriage and Family Therapist, working with everyone from children as young as 4 to adults in their 60s. Throughout that time, I've discovered a passion for helping people leverage their emotions to build the life they desire. Over the past 5 years, I've shifted my focus to the business world. Here, I see a disconnect: while intentions are good, emotions are often sidelined. We're told to suppress them in business settings, hindering the potential for deeper human connection. This connection, in turn, can lead to greater freedom, sales, and overall success.
That's why I now exclusively work with women in business. I empower them to harness their emotions and propel themselves forward. It's time for women to embrace this gift and use it to their advantage.

Rachel Freemon Sowers:

This journey of understanding emotions has empowered me to launch my own business and pursue a fulfilling life. It's been a long road, but I can finally call myself an emotion strategist. While I work within the business world, my core focus is on the emotional aspects that drive it.

Kathryn Binkley:

So tell us more about what that means and how you came up with that title.

Rachel Freemon Sowers:

The question "what do you do?" gets thrown around a lot, you know? It can be frustrating. Unlike some people, I haven't always had a clear answer. I've gone through a transformation in how I define myself, both personally and professionally. Just slapping a label like "business strategist" on it never felt quite right. I knew I was more than that. That is a strength I have, but it is not my zone of genius. And, the emotion strategist has been rolling around in my mind and honestly I've been tuning in and checking in with my gut and my intuition about it, and really honoring the fact that I am good at helping people leverage their emotions.

Rachel Freemon Sowers:

They achieve results because they address the underlying emotions that might be holding them back. It goes deeper than just mindset, don't you think? As we discussed before, simply telling someone to "change their mindset" isn't always effective or sustainable. We need to delve deeper. That's why I love guiding people on this journey. It allows them to make fundamental changes that break the cycle of repeating patterns.

Kathryn Binkley:

Absolutely! We did discuss this at our first meeting, way back at the live event earlier this year. By the way, totally agree about attending live events and networking! Your point about therapy versus coaching is spot-on, and I'd be happy to ask your thoughts on where that line falls and how my skills fit into the picture.

Rachel Freemon Sowers:

There are some key differences between therapy and coaching. Coaches tend to focus solely on the present and work with what's happening now. In contrast, there's a common misconception that therapists just delve into people's pasts. While I am a therapist, I don't spend a lot of time revisiting the past. It's more about using past experiences to understand your present "neurological patterned ways of being," as I call them. These patterns kept you safe in the past, but might no longer be helpful. Therapy focuses on the present moment, but with an awareness of your history. Coaching, on the other hand, often involves less formal education. Therapists go through extensive training to understand the subconscious and develop the skills to help people reach their full potential.

Rachel Freemon Sowers:

I struggle to place myself on a traditional spectrum. While the therapeutic side of me is persistent – I love learning new ways to empower people and those around them – I no longer want to focus solely on diagnoses. I believe in meeting clients where they're at, but the medical model in therapy can limit that flexibility. This is why I've transitioned and call myself an emotion strategist. It feels more profound than just coaching, with a deeper focus on specific areas. I hope that answers the question.

Kathryn Binkley:

I think so. I mean, as I've gotten to know more about what you do. I kind of see you as this role that I don't know has existed before. At least I haven't come into contact with someone see who's kind of bridging the gap between the two.

Rachel Freemon Sowers:

It's pretty cool to see, and I can't wait to continue to see more and learn more about how you're going about things because I think there's definitely a need for it. There are times when I coach where I've realized, you know, there are certain things where I can begin to draw a line and say, okay. That's outside of the realm of coaching because it's not dealing so much with moving forward. It's you know, sometimes they're very straightforward things when you are trying to heal past wounds, that kind of thing, past any experiences. And I really don't get into that, right, in coaching. And you may not either, considering what you just said. Although, I'm sure I know the past comes up constantly for everyone as they continue try to move forward and so it's a good balance in between.

Rachel Freemon Sowers:

Well, and really what all of my experience allows me to do in a Very efficient and effective way is see things that people can't see. So the women I work with and just like you, you know they're intelligent, that they're ambitious and they're driven and it's not that there's something wrong with them because they can't figure it out, they just don't know what it is and oftentimes, we need to have Someone who can give us multiple perspectives to try on and say, is this fitting, is that fitting and then they have those moment. And I have the ability to delve into the past and yet, so many times as a therapist, Knowing that when you talk about the same story over and over and over again, it's not like you're getting rid of it. Your somatic body is having a reaction that takes you to that same point as you tell that story again.

Rachel Freemon Sowers:

And so really being able to move through those things in a more rapid fashion, so it is healed so you don't have to be stuck.

Kathryn Binkley:

Yeah. To that's really powerful. I know from experience that there's a need for that awareness of how the past is influencing what's holding you back from moving forward. But I so appreciate that approach of not wanting to sit just in the past and relive it over and over and over again. And I know there have been times in my life where I really searched for, okay. Fine. I get it, but how do I move past it? I'm done with that. I know we keep talking about it, so I appreciate that.

Rachel Freemon Sowers:

Yeah. And it really does not being able to leverage our emotions, I'll just say in business this for right now specifically, really does send us on a journey or downward spiral that starts with well, how come I can't figure this out? Why am I not able to do it? I'm smart. I was able to do it before, how come I can't do it now? What's happening to me? I don't even know myself anymore. I've never been in this position. Why am I here? You know, and then you start spiraling down in the lack of confidence And you get anxiety or you know, lack of motivation, which is often a symbol of some depression, do it. Which is intermittent as a business owner anyway. I don't know if it is for you, but in my own experiences, it do comes and goes. I mean, this isn't just, like, oh, let's just ride this high the whole entire time.

Kathryn Binkley:

That's what it's gonna be like if you haven't hit those moments yet, those waves. Like, be prepared. Yeah. Because not everyone talks about that, and so not everyone knows. I don't think that I really realized. The depth of the magnitude, I should say, of the ups and downs that I would feel in business.

Rachel Freemon Sowers:

And you hit the nail on the head. You know, we don't pay attention to that. People go into a course and they buy the course And yet, then they don't maybe finish the course or they don't even do the course, and that has nothing to do with the course or the intelligence of the person. Right. What it has to do with is something deeper.

Kathryn Binkley:

Let's talk about what that is.

Rachel Freemon Sowers:

Talk. I can see your face lighting up when you just said that. So what some of those things are, going deeper is about not so much asking why, why, why? Because then you can get on the hamster wheel of the why. Like, why doesn't this work? Why and then we get to stay in contemplation phase, Which then allows us to avoid just stepping out and trusting ourselves or doing an action that we know will move us forward. For instance, I could keep calling people and asking to be on podcasts, but until I'm actually on the podcast, And I'm doing the thing that will let people hopefully enhance their own businesses and lives, then talk. I don't get to move that needle forward. But because of maybe fear or scarcity or lack of self confidence Or insecurity, I don't ever go out and do the thing that will move me forward.

Kathryn Binkley:

So dealing with some of that deeper stuff. Also the realization and having an awareness that when we have a feeling, it doesn't need to dictate all the time how we respond. I'm feeling frustrated in this moment. Okay. I'm gonna notice that. What do I want instead? What do I want to experience instead of this? And maybe you sit in the frustration for a minute, And then say, okay. I've acknowledged that, and now I'm gonna move through it. You know, there's a lot of science behind this stuff too.

Kathryn Binkley:

Absolutely. What's really fascinating to me is that sometimes, if not always, but I'm just gonna say sometimes. Well, I'll just speak from my own experience, but, also, I have tons of clients who've had similar experiences. It's easy to question yourself, doubt yourself, stop when you really feel like you don't know what you're doing. So, like, early in your business, to you feel some of the emotions, but you feel like there's a reason why maybe you don't know enough or something like that. But then she moves through, like, what really fascinates me and where I began to understand that it was about so much more ingest knowledge, which I do value tremendously. But there are times where I knew what I was doing to or my clients come right out of, you know, making however much money, you know, wildly successful launches, closing sales call after sales call after sales call, but then the very next I mean, it could be a matter of a month, a week. The next day, all of a sudden, they're back in that place of really doubting themselves or feeling frustrated to or overwhelmed or just self critical.

Kathryn Binkley:

So many things just come back up. And I'm like, but wait. Like, you know you know what you're doing. Right? Like, you it worked, but they doubt themselves again. It keeps coming up.

Rachel Freemon Sowers:

Talk. So that's really interesting because I hear that a lot not in female business owners. And it's almost like we don't trust that we have what it takes to keep going. Now, let me say it in a little bit different way. When we have great launches, when we have great success of closing sales calls, and we have all those things, our bodies have a hormonal reaction which is call it adrenaline. Right? We get excited, it's that thing that keeps us going. And then when it's not there, even though we've been wildly successful, we sit back and say, well, I don't know if I can do that again. So, it's almost like you have an adrenaline high and then you come down off the high. Yeah. So this is what, When women capture this concept, it really sets them free. The concept is, is that because I've made these sales, that means this about me. Because I was quote unquote successful, that means this about me.

Rachel Freemon Sowers:

So an external factor is driving the way that We feel and look at ourselves. Yeah. And what I teach women to do is remove the external factor And generate it from within. So no matter if you've had a successful launch and the next one isn't as successful, It doesn't mean anything about you.

Rachel Freemon Sowers:

That is not where your identity lies, but because even in the online business world, In my experiences at least, oh, do this. Oh, 5-figure launches, 6-figure launches, 7-figure business. Oh my gosh. Like, all of that's a lot of pressure. And so when we look at these things and expect ourselves to do it and if we don't I mean, so you see kind of that rollercoaster that entrepreneurs can go on. And it's like you don't get off unless you're at a really high or you're at a really low.

Kathryn Binkley:

Yeah. First of all, that is so powerful, and that is exactly the work that needs to be done. You are so right because it doesn't matter how incredible a launch was. After that launch, I see women turn around and attribute the success. Like, they may have been on that high and thought they were to a badass. But then after the fact, they attribute it to something else. Oh, I just got lucky because of this or, oh, it was because of that. And so it's so easy to, just as quickly as you give yourself that credit, strip it away when it's external.

Kathryn Binkley:

It's good to remove that from the picture altogether so that you don't have that power to attribute it to something else or take that away. And then I think also just the increased pressure. It's crazy to me that a client would set a goal, crush the goal, and then afterwards, be freaking out because now they're putting so much pressure on themselves because the next one has to not just meet, but exceed that same you know, if it's a launch, then a launch. We continue to up that ante and put more and more and more pressure on ourselves. And so I love the idea of generating that to from within. What does that work look like or where I'm sure this isn't something we can fully cover right now. But where do we start that work of looking within?

Rachel Freemon Sowers:

So I think you need to start with an awareness, But also a willingness. Yeah. So, yeah, we wanna be on the hype. We wanna be on all the feel good stuff. And when we're not, there's something wrong with us. Because again, our identity is linked to what you do. I'm gonna say this to all of the women out there that hopefully can hear this and say, who you are is not what you do. So I'm gonna say it one more time. Who you are is not what you do.

Rachel Freemon Sowers:

It is separate. And so when we link so much of our identity, which really is just a patterned way of being in which we've decided this is us, then that means we have to up the ante and we're ambitious, intelligent, and driven. So yes, we have that internal drive for more and that internal drive to serve people with the gifts that we've been given. And yet, when we look externally, you start comparing. And like you said, the pressure. You have to put your blinders on and say what is right for me. The only way you'll know that is to go internal. So you need to generate an awareness And unwillingness to acknowledge both the light and the dark sides of yourselves and use those in tandem.

Rachel Freemon Sowers:

Not just use 1 one time and use the other one, but really create a relationship between those things. Right? So awareness and willingness. And then you have to find the right supportive person. You have to find that person for you, whoever that is. That like, you know, you have you are that person for some people. But that can really emotionally connect with you because they've taken care of their shits. I mean like, so many people haven't taken care of their own stuff. Right? And therefore, they try and help people and they can't and then they can't even help themselves because they haven't taken care of their stuff.

Rachel Freemon Sowers:

Yeah. So, you know, the awareness is the very beginning of it and saying, hey, this isn't sitting well with me. Hey. This isn't helpful any longer, and I want to find something different.

Kathryn Binkley:

That's good. One thing that when you mentioned the light and dark side, I don't think that you're referring to this, but I just can't help but be reminded of or bring to light, like, this idea that I find my clients' face over and over again, and that is this feeling of certain emotions to being labeled as either good or bad. And I think we need to address that because when we label emotion certain emotions as bad, then we're quick to either try to avoid them or fix whatever to external is going on that we think will remove that, quote, unquote, bad emotion or, you know, the list can probably go on and on there. I'm sure you've got take examples. So what are your thoughts on, I guess, both labeling emotions and also the idea of to sitting in and and experiencing them and allowing yourself to feel all of the emotions and not try to run and hide or fix or whatever.

Rachel Freemon Sowers:

So I think when we label emotions, we give them judgments just like we do anything else.
That is the black shirt. The judgment is that the color is black. Right? That is a white desk. I'm sitting in front of my desk. It's a white desk. That's a judgment that helps me identify what it is. And when we say anxiety is bad, Depression is bad. Well, they may not always be bad, but it's the judgment.

Rachel Freemon Sowers:

So now it's the story that you tell yourself talk About yourself when you have anxiety. I'm a highly sensitive person, I have huge empathic gifts. And my whole entire life I was told your sensitivity is bad. It is too much. You are Too sensitive, you should do these other things, you shouldn't do that. And You're

Kathryn Binkley:

And you're late, I can't wait.

Rachel Freemon Sowers:

Yeah, yeah. And it's like, I finally decided that I wasn't gonna label it bad. I decided it was my superpower and now I've turned it into something that I Seriously cannot I'm obsessed with. Like, it is so essential in our lives To be able to say, listen, this is how this feels. Now, what do I want to do with that if anything? Maybe we let it sit for a minute. Maybe we say okay, what is the bridge or the transition From feeling this nervous energy and then turning it into the propellant to get or execute on a task. Or to get on camera on Facebook live. Or to write a proposal to be a speaker at a conference. You know, it doesn't matter what it is. It's the journey of turning that around. And so, the judgment of something then can quickly turn in the judgment of self.

Rachel Freemon Sowers:

And the ambitious, intelligent, and driven women I know go go to that place very quickly.

Rachel Freemon Sowers:

The only reason I'm saying that is because I've been there myself, but the women I also work with to leverage their emotions so that they can move forward in their business and in their life consequently, that's a positive consequence to this. They experience a whole new way of being. That they don't go back to the other way. Like, you don't repeat the same patterns. Right. And to release and free ourselves from the judgment is huge.

Kathryn Binkley:

Yeah. I was just thinking about how, you know, there are times where, let's say, that I told myself I'm feeling really overwhelmed and that that was a bad thing. I think I've handled it in a couple of different ways. I mean, there's the whole, like, completely avoiding it and suppressing it way that doesn't really work and shows up later. Or till there's the trying to reframe it and tell myself because I've labeled that as bad than just trying to tell myself, okay. Well, let me reframe it as something else. And that does help in the I think that was a good next step versus, like, completely avoiding or suppressing. But I think the the to bigger work is in not making it bad to begin with.

Rachel Freemon Sowers:

Yeah. The deeper work in is not attaching yourself to it. Write. So I was listening to this Tom Bilyeu impact theory. Yeah. So I was watching his show with this Extreme sports person, and he's like, you know, when I was crossing like the Arctic Tundra, And 80 mile an hour winds and my hands are frozen and I had this huge amount of fear and anxiety that if I let go of this tent, if I couldn't get it, my tent would be gone and literally, I would have nothing else to sleep in. He's like, instead of using that to fuel it as a fear Or as an anxiety, he's like, this feeling is telling me that I need to be more careful. In how I'm handling this.

Rachel Freemon Sowers:

This tells me to slow down for a minute. This tells me to pay attention more, to slow my breathing. So when you're talking about overwhelm, which is a very common symptom in business, You can reframe it like, oh, I'm not overwhelmed, oh, I just need to do this and you know, those are all reframing, but those are very surface. On the deeper level, it's like What am I meaning to do right now to move through the overwhelm?

Rachel Freemon Sowers:

Or to appreciate That my body is feeling overwhelmed, that my mind is racing and I need to take 3 deep breaths And I need to slow down just for a minute and da da da da da. And then you get out of the overwhelm Almost immediately. Does that make sense?

Kathryn Binkley:

Yeah. You know, it does. I think that one thing that when you start talking about noticing how you feel in your body, like, that's one thing that I'd love for you to dive into more because it's something I've struggled with, and I don't know if it's just my personality. I'm an ISTJ for any that associate any meaning to that, but very much looking, like, very thinking versus feeling, very outside of myself, and very quick to avoid emotion and to not even recognize really what's going on. Like, the funny thing is I sense things around me, but I've noticed that I don't do that with my own to body. And so trying to realize or notice the signs before because you can begin to as I've done more work on this to. You can begin to see some of those things, like overwhelm or whatever it is, coming before it's actually there if you start to pay attention and know what to look for maybe, but I've always avoided that.

Rachel Freemon Sowers:

Well so I'm just gonna dive in here. Yeah. Is that is just a patterned way of being. You know, you're claiming I've never been this kind of person. I've always done this. Well, that's only because that's all you've ever done. It doesn't mean that's who you are. True.

Rachel Freemon Sowers:

You know, the study of epigenetics and all of these things where you can actually change the genes in your body through certain, what do I call them, interventions. Right? You can change that stuff. Tell So those are all just a neurological pattern way of being that has told you up until this point, let's just shut this part down. For whatever reason, I'm not feeling it because in the past, our somatic bodies never forget anything that it experiences. It stores it away to keep us safe and allowing yourself to now dive deeper into This is what I've experienced up until now.

Rachel Freemon Sowers:

This is what I want to experience now and the bridge between that And what you want to experience now are the actions that you'll take and the interventions that you use to get there To reprogram literally your body and your mind together. That's why, you know, you can be a feeling person, But not ever access your feelings. You've never been trained to do that. So why would you have an awareness of your body? If you want to have an awareness of your body and you want to increase that, you need to Oh, well, this is gonna sound cheesy, but I'm gonna say it anyway. You need to have some self compassion and love.

Kathryn Binkley:

Yeah. No. You're right.

Rachel Freemon Sowers:

And gratitude. And I'm like, oh I love my body, I'm not talking about that. But really honoring, thank you for bringing me this far. Thank you for those traumatic experiences that we made it through together and I so appreciate you warning me and yet we're we don't need that warning anymore.

Rachel Freemon Sowers:

I'm not being chased by the tiger. I'm in my office, I have a roof over my head, I have food in my belly, I have electricity. It's gonna be fine. Right?

Kathryn Binkley:

Yeah.

Rachel Freemon Sowers:

So it's really the stories that we're telling ourselves that come out of a deeper way of being. And this is why people can't change this stuff with mindset. You know, and this is why I don't like the whole thing like fake it till you make it. I don't like that at all. I'm not faking anything. Talk. Like, I wanna be authentic in every step of my journey. And if you have found yourself, and I'm not meaning you, but if people or women listening to this podcast have found themselves feeling like they have to fake it till they make it all the time. You will be exhausted and burnt out. To yeah. That's what happens.

Rachel Freemon Sowers:

Your health suffers, your relationships suffer, your internal way of confidence suffers, You feel like you have no time, you feel like you don't have enough money, it is a cycle for that kind of like self sabotage destruction That we need to get out of, you know.

Rachel Freemon Sowers:
I've talked about this stuff all day.

Kathryn Binkley:

I know. I love it. My mind is just spinning, and I could go in so many directions. But one thing that to came up for me as even realizing as I started to become aware that I needed to pay more attention to my emotions and to improve my emotional intelligence and all of that. I first also realized I well, I guess I needed some more education because my vocabulary, even in the realm of emotions, has been very limited. Like, I haven't even to understood the nuances of how my body feels and how to use language around the differences. It's like I don't know. I feel like I'm in preschool and had, like, flashcards for happy, sad, mad.

Kathryn Binkley:

Right? It didn't have, like, the full breadth. Like, there's so many nuances. And then I've needed to really start to differentiate and look at all of the layers.

Rachel Freemon Sowers:

Yeah. And that's what again, you're hitting so many great points on this because talk. That is exactly what needs to be done. And so, you know, when I created Powerful by Design, the collective, which I'm sure I can tell you about it in a little bit, But that really allows and helps women to explore themselves. The more I know myself, the better I am.

Kathryn Binkley:

Tell you.

Rachel Freemon Sowers:

And this isn't in an egotistical way. But the more I know my how it feels in my body to feel anxious. How it feels to have a nervous energy in differentiation to an excited energy. How it feels in my body to have a past to Pain or a present pain. Mhmm. To differentiate is what we need to learn about because when we do that, It opens up the way we relate to everyone else and then I have no fear. If I have a launch and it doesn't do as good as the one before, It's not about what I did or what I didn't do and I should've done and I could've done and why didn't I? It's more like, let me look at the facts.

Rachel Freemon Sowers:

This is what I did differently now. Okay. That didn't work so well. So my ability to stay out of that self deprecation And beating myself up mentally, which then affects your body, mind you. You know, you then spare yourself all of those things by learning exactly what you're talking about. Because it is important to be able to do that.

Kathryn Binkley:

So at a high level, are there a series of steps or phases or something that you work with people to work through. Is that the kind of work you mentioned, Powerful by Design? Tell us a little bit about that, what happens in that collective.

Rachel Freemon Sowers:

So Powerful by Design, the Collective is a membership and I created this membership because I'd Seeing the gap between someone having a course and not, you know, again, intelligent, ambitious women don't have a problem Learning a resource or finding a resource. That's not the problems. Those aren't the things that stop us. The things that stop us are our resistance, Our fear and scarcity, our anxiety, the way we feel and think about ourselves. And so, I noticed if I could bridge that and offer women the support they needed, how they needed it and when they needed it, They would then move more efficiently and effectively in their business and reach their goals.

Rachel Freemon Sowers:

And it would be sustainable and Well, you would be able to consistently, instead of going the ups and downs and, You know, speed up, speed up, speed up, speed up, and then fall off. You know, we create more of, We retrain the body and the mind altogether to have a different patterned way of being when you experience difficulties Or when you experience the self doubt. So the phases or the steps that we are in there is we create an awareness. Now in Powerful By Design, we create an awareness around lots of things. I just did a mini master class about the emotions of systems. You know, why do we hesitate to put systems into place? Maybe one of the reasons is because we're so attached to our business. This is our business. I don't wanna operate it like 1.

Rachel Freemon Sowers:

Like it's personal, it's all of those things, right? I'm pouring my heart into this. And there's room for some of that. But to implement systems, we have to unattach from an outcome. And that is difficult. Right? We talked about it in the launch. So what we do is create awareness around various topics. The other thing about the collective that's great is we work through people's difficulties when they're having them.

Rachel Freemon Sowers:

You know, we're not waiting until, you know, the next meeting or whatever, like, we I've created an environment in which people can get that support almost immediately from me and from the other kickass women that are in powerful by the sun, the collective. So you create an awareness and then you continue to receive support. And then the last phase is really just implementation. You know, this isn't all about, I'm just gonna think positive. There's science that's incorporated, because I think that that's really important. You know, I can believe in the universe, God or whatever, you know, none of that is a judgment, but unless I do something, It doesn't matter. You know? I can sit here and try and manifest money, but if I don't do anything that will cause me to make money, I won't get any money. Does that make sense?

Rachel Freemon Sowers:

So it's about that taking action consistently and building up your fierce confidence within. So women in the collective gain fierce confidence and this isn't about a fighting confidence or an aggressive kind of confidence, but this is just a fierce confidence. I know what to do at the exact right time, how to do it Every single time. It's that ultimate trust in yourself.

Rachel Freemon Sowers:

They receive this laser clarity about then what the next step for them is. So we're tuning in to what I call the wise woman within, because she knows the answer. Your wise woman within is saying get in touch with your body. I need you. Right? Which then creates and is a result of passionate purpose that then equals results that you want. So you keep reviving how you are living life because you're actually living the life that you wanted to live. And, you know, when I say life, it's business and life.

Kathryn Binkley:

Absolutely. Wow. That sounds incredible! Where can everyone go to learn more about that?

Rachel Freemon Sowers:

So you can go to my website. It's Everything that I have, my Facebook, my Instagram and my website are Rachel Freeman Sours. So my website is rachelfreemansours.com And it's forward slash powerful by design. And I do some 1 on 1 work with clients and then the collective is really about Wanting to join women together and truly create an environment of support, Non judgment and honestly just kick ass results Love that. By leveraging your emotions.

Kathryn Binkley:

Love that. We will definitely include that link in the show notes for everyone. And as we come to a close here, I just wanna hear a little bit more because we're talking about, in the grand scheme of things with the show, everything related to being and making decisions in light of success. What is next for you? What does success look like?

Rachel Freemon Sowers:

So success for me is watching women get results. Like I mentioned before, you know, I'm obsessed with it. Like it is really like This contact high. You know, that rising tide lifts all boats. When we, as women, watch each other succeed in the way that each one of us wants to. It is a crazy good feeling. Like, I don't know. Tell.

Rachel Freemon Sowers:

It just makes me all excited and moving my arms around and stuff. Even though you can't see me. I feel you. I can't I can't hardly contain it. It just gets me all worked up. Do that. But for me, really, it's building this collective of women who want the results and are willing to do the work. You know, and who are willing to step into the leadership of their own lives in a way that Honestly, I don't believe it's typical.

Rachel Freemon Sowers:

Who wants to try something different and who want to move forward and be done with the things that are holding them back. Success for me is sharing this work as many times as I can, however I can. So getting on podcasts such as yours and thank you so much. Doing speaking events, doing things like that. And I don't know how the growth will come, but I know it will come. My only job is to be ready for it talk to you. And to be open emotionally and mentally to receive what I know can make a huge impact. To So I think that's what success and what's next for me.

Kathryn Binkley:

Love that. So good. Thank you so much for to join in. I'm so glad that we were able to talk about this. There's so much more to dive into, so I hope everyone will go and, visit your website and check out the collective and everything else that you have going on because it's a really important topic.

Rachel Freemon Sowers:

Well, thank you so much. I so appreciate it.