Learn how to reclaim your time, lock in your profit, and lead with systems that make the business run (and grow) without you holding it all together.
Grab our step-by-step workbook to free up 10+ hours of time off of your schedule per week.
Get the strategies and systems to unshakably scale your business.
Learn how to reclaim your time, lock in your profit, and lead with systems that make the business run (and grow) without you holding it all together.
If sales stall the second you step back, you may be stuck with owner dependent sales.
This episode reveals five overlooked but costly ways growth is capped when sales rely on you instead of a repeatable process. You’ll recognize the patterns instantly and see where you’ve been carrying more than you should.
Inside this episode:
Have you ever thought to yourself, if I stop, sells stop? Maybe you've whispered it to yourself after a long day of calls, or you felt it in your gut when you took time off and your pipeline dried up. Or maybe it hits you every time you look at your calendar and you realize that if you're not out there selling, then nothing is selling. If right now sells are only happening when you're driving them, then of course growth in your business is going to feel fragile, it's going to feel unpredictable. It's like being the only plug powering an entire house. And when you're plugged in, the lights are on. But the second you unplug, everything shuts off. Today I want to talk to you about five clear signs that sales in your business are too tied to you. And as I go through these, I want you to be honest with yourself.
I want you to tick them off mentally if they apply. Because the more of these that sound familiar, the more obvious it becomes that you are a bottleneck in sales. The first sign is that the pitch lives in your head. Here's what I mean by that. If you're not the one explaining your offer, then no one really understands or gets it. There's no one pager, there's no video, there's no asset out there that is selling it without you. So selling only works if you are the one walking someone through it yourself. Think about that for a second.
You're the interpreter of your own offer, and that means your ability to pitch is your business, which feels fine when you're available, but the second you're not, there's nothing that carries your message forward and keeps selling for you. If you've ever thought I just need to be there to explain it or they'll get it once they hear it from me, then I want you to understand that that is a red flag, that sales are too dependent on you. And so that is sign number one. And we need to look at how we can shift that. The second sign is that your inbox is your CRM, your customer relationship management tool. And this one might sting because if I ask you, where do you track your pipeline, AKA your leads, your prospects, would the answer secretly be my email, my DMs, my brain? Opportunities live in your inbox, prospects live in your messenger. And when you get busy, conversations just die. Not because the lead wasn't interested, but because you forgot to follow up.
You've probably thought to yourself something along the lines of, oh, that's right, I was talking to them a few weeks ago and I never got back to them them or I never heard from them. And so there is a real cost to not having something in place to track your leads and your prospects. Every time you drop a conversation, it's not just lost money. It's proof that a sales system doesn't exist in your business beyond you. Okay, the third sign is that pricing changes when you speak. And this one's sneaky. It shows up when your team asks, what should we charge for this customer? Or when you yourself find the number shifting depending on the mood you're in or who the prospect is.
If you're nodding right now to yourself, then you know the feeling. It's that moment where you think, oh, I'll just tweak it for them, or they're a bit different, or I can't charge them what I want to charge. I need to discount it so I can get them in. Whatever their reasoning or the rationale might be. If you're changing your pricing, then there is no standard or consistency. And that means you're the gatekeeper. You are the gatekeeper of sales. No proposal goes out without your say so.
No price is real until it comes from you. It feels like you're in control of sales whenever you are hearing about each prospect, speaking with each prospect, deciding what to charge each and every prospect. But it's really chaos, just disguised as personalization. Sign number four is that your cells graph, if it were charted, mirrors your calendar. If you look back at your revenue line, does it rise and fall depending on how busy you were that week? A big week. That's when you ran a webinar or you crammed in a bunch of sales calls, or you did some personal outreach. Quiet week. That's when you were deep in client delivery or traveling or maybe even sick.
If your calendar sets your cash flow, that's not a system, that's not a process. That is not predictable demand. And you've probably thought something along the lines of, when I put my foot on the gas, cells come in, but when I take it off, cells disappear. And what I want you to understand here is that momentum shouldn't and cannot rely on you. If you want to scale your business, sign number five is that you are the brand. This one can feel flattering, but it's actually a trap. Clients are buying because it's you.
They trust you. They want you. They want access to you in the sales process. They want access to you in the delivery. If someone else delivers or shows up on the sales call, suddenly you're questioning whether it's going to close. It feels a little shaky. You're not certain that you're going to get the yes because you've seen sales tank whenever you're not involved. And that means you're not selling an outcome.
You are actually selling yourself. And that makes you the product, which again, does not help you scale. You can't scale a business where you are the product because there is a limited amount of access to you, there's a limited amount of time. If you've ever thought that they only signed because of you, or I don't think that they would have bought from anyone else on my team, then I want you to see that you are right in line with sign number five. This is the territory that you are sitting in. So let me recap those five signs for you. Again, the pitch lives in your head. Your inbox is your CRM pricing changes.
When you speak, your sales graph mirrors your calendar, and you are the brand. Now, I want to talk to you about what to do about that and I want to give you something to do this week. We need sales not to be dependent on you in order for your business to scale. And so I don't want you to brush this off. I want you to check yourself against those five signs and ask which one sounds exactly like you? Or maybe there are multiple ones that sound exactly like you. If even one of them is true, you don't just have a little inconvenience or a little issue that's preventing you from making as much money as you could. You have a ceiling in your business, a very real ceiling that is capping your growth. And until you change how sales happen, that ceiling is not going anywhere.
Stay tuned for the next episode because I'm going to dive into the difference between how an entrepreneur scales and a CEO scales their sales and give you the three things that you need to replace yourself.
Grab our step-by-step workbook to free up 10+ hours of time off of your schedule per week.
Get the strategies and systems to unshakably scale your business.
Learn how to reclaim your time,
lock in your profit, and lead with systems that make the business run (and grow) without you holding it all together.
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